Build Your Marketing Ecosystem
A professional mobile-friendly website, CRM, analytics, conversion tracking, online registration, sales integration and email infrastructure.
Rink Growth Co.
Your Rink’s Marketing Expert—For Less Than the Cost of a Zamboni Driver.
Get the website, marketing systems, reporting and ongoing strategy your rink needs to grow—without the cost of hiring another full-time employee.
One experienced marketing partner. Your rink’s marketing systems and growth strategy, all managed for you.
Website managedRegistration connectedResults measuredGrowth implemented
A complete rink marketing system
Build it. Measure it. Grow it.
We first connect the tools your customers use. Then we show you what is working. Finally, we use real customer and sales data to implement the next growth strategy.
Understand What’s Working
Clear monthly reporting on sales, programs, customer behavior, website traffic, email performance and campaign results—with recommended actions.
Grow Your Rink
Data-informed strategies that reach more families, re-engage past customers, strengthen campaigns and increase registrations and online sales.
Phase one connects the foundation
Your marketing and sales should work as one ecosystem.
We connect the website, customer database, analytics, email and registration experience so your rink can see the full path from interest to sale.
1Show current schedules
2Explain programs clearly
3Let families register online
A few practical updates can make your rink easier to find, easier to understand and easier to join.
Everything your rink needs to grow
The systems, reporting and strategy—all managed for you.
You get clear information and recommended actions, plus an experienced partner who helps put the plan into motion.
Ice rink website & registration
Professional ice rink website design connected to online registration, schedules, waivers and sales.
Ice rink CRM & customer database
One organized customer system for segmentation, follow-up and future campaigns.
Analytics & conversion tracking
Reliable website, registration, promotion and campaign measurement for rink operators.
Monthly rink performance reporting
Sales, program, customer, website and email results explained clearly.
Email marketing & campaign planning
The infrastructure and calendar to communicate consistently and promote rink programs effectively.
Ice rink software & growth strategy
Registration software support, data-informed recommendations and implementation focused on measurable growth.
Your staff keeps operating the rink. Rink Growth Co. keeps the marketing moving.
Three levels of support
Choose the right growth system for your rink.
Each level is designed to modernize rink sales, better understand customers and create measurable growth—with no need to build an in-house marketing department.
Get online and start selling
Basic
A modern website and online sales system that makes it easier for customers to find, register, purchase and sign waivers.
- New, professionally built website
- Online registration and purchase forms
- Digital waiver integration
- Online calendar and schedule management
- Monthly schedule updates
- Ongoing website updates and maintenance
Recommended
Turn customer data into repeat business
Growth
Everything in Basic, plus the CRM, email marketing and reporting needed to better understand customers and grow the business.
- Everything in Basic
- CRM setup and ongoing management
- Customer database and segmentation
- Four email campaigns per month
- Customer, sales and campaign tracking
- Website and sales analytics
- Monthly marketing and sales report
- Monthly campaign and promotional planning
Actively drive growth
Elite
A complete growth system for rinks that want proactive campaigns, automation, advertising and ongoing optimization.
- Everything in Growth
- Automated customer journeys and follow-ups
- Lead and customer re-engagement automations
- Paid social media advertising management
- Campaign landing pages and promotional support
- Advanced audience targeting and segmentation
- Ongoing growth strategy and optimization
Third-party software, advertising spend, subscriptions and payment-processing fees are separate.
Founder photoYour portrait can be placed here
Built from inside the rink business
Meet Ted Edman.
Business Administration; Emphasis in Marketing — San Diego State University
Rink Growth Co. combines professional marketing training with hands-on experience operating and growing an active ice rink.
With 14 years in the ice industry and nearly 10 years focused on rink marketing, I understand registration cycles, packed schedules and the reality of asking a small staff to do too much.
I am also a Level 4 USA Hockey Coach and a Certified Ice Technician (CIT) through the U.S. Ice Rink Association. I have one class remaining to complete the Certified Rink Administrator (CRA) designation and earn the Certified Ice Rink Manager (CIRM)—the highest professional certification in the ice rink industry.
I built Rink Growth Co. after seeing the same challenge again and again: operators know marketing matters, but most do not have a dedicated team with the time to execute it consistently. We bring real rink experience, professional strategy and hands-on execution together in one partnership.
14years in the ice industry
10years in rink marketing
Level 4USA Hockey Coach
Common questions
What does working together look like?
Straight answers for rink owners, GMs and operators.
What is included in the partnership?
Your partnership includes the website, CRM and customer database, analytics and conversion tracking, online registration and sales integration, email marketing infrastructure, monthly performance reporting, recommended actions and ongoing growth strategy.
What happens first?
We begin by understanding your rink and connecting the marketing ecosystem: website, customer database, analytics, email and registration. Once the foundation is working, we establish clear monthly reporting and begin implementing growth opportunities.
Will you actually implement the recommendations?
Yes. Rink Growth Co. is an ongoing marketing partner, not a report-only consultant. We help put the agreed-upon strategies, campaigns and system improvements into action.
Can you work with our current registration software?
Yes. We can work with Bond Sports and similar scheduling or registration platforms, improving how programs and registration paths connect to your website and marketing.
Let’s grow your rink
Start with a stronger marketing ecosystem.
Tell us about your rink, programs and current systems. We’ll identify the gaps, explain the three-phase partnership and show how better data can guide your next growth move.